All media has one thing in common: someone created it for a reason. In this video, learn the importance of understanding who made these messages and why. Improve your child’s media literacy skills to a catchy tune! This second song in the series demonstrates the importance of media literacy and how to start asking questions about the media we consume. The Center for Media Literacy developed 5 key questions to condiser when consuming media (Center for Media Literacy 2020). These five questions will appear in the song.
Who created this message?
What techniques are used to attract my attention
How might people understand this message differently?
What lifestyles, values and points of view are represented in, or omitted from, this message?
Why was this message sent?
Source for background music: “The Wheels On the Bus (Instrumental Version).” Youtube, uploaded by Nursery Rhymes 123 – Topic, 7 Nov. 2015, https://www.youtube.com/watch?v=KKCj8Y7xKpQ
What do you see on the TVs
Books in libraries
Or movies like these?
What you watch shifts how you see
People, places, and things like me.
The things we see teach us what to think,
How to think,
Who to think
About, the things that we see teach us what to think
So we practice literacy.
Ask yourself who made the ad,
What it tells you to do,
And why you might want to,
When and where it was shown to you,
The basic what, where, when, why, and who.
We want to learn the truth you see
about toys meant for me,
Or for he or she.
We will learn what’s real or falsity
With media literacy!
Marion Comi-Morog, Media Effects 2020
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